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Family affair
01 September 2006
The regional jet market has arguably been a victim
of its own success. Manufacturers Bombardier, ATR and Embraer reveal how they are coping with growth.
Read more:
REGIONAL MARKET; ATR; BOMBARDIER; EMBRAER
Not every company can say that product demand is one of its biggest challenges, but the development of regional aviation has contributed to large overtime bills for regional jet manufacturers as they work around the clock to meet the needs of fledgling markets.
Back to basics
Regional jet manufacturers such as Bombardier are increasingly looking to expand the capacity and the size of aircraft to meet new customer demands.
"The game in the regional jet market is really in the 70- to 90-seat market," says Trung Ngo, head of marketing and sales at Bombardier.
Bombardier has faced some difficult times in this market. The CRJ700 and CRJ900 have not captured the market as anticipated. Sales for the CRJ900 have averaged about 13 aircraft a year since the programme's launch in 2001 and sold a total of about 62 units in that period.
Ngo says that the market is yet to...
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